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directingfilm:

Context Matters

I kind of love this.  This bizarre video wouldn’t mean much to me if I saw it in an art museum, but imagine seeing it on television, innocuously nestled in a block of commercials you’re passively consuming during a rerun of Family Ties.  I bet it would draw your attention.

The element of surprise and evoking a feeling of slight discomfort is at the heart of all disruptive art and many of my favorite films.  Just like a surprise in a great film, it has to follow some rule - in this case the 30 or 60 second spot - for it to make sense to the audience.  That’s context.

About the video:

“Back in the 60s and 70s and 50s, there were three channels. It felt that the TV, that form of media, was basically a one-way street, that it was screamed at you, and how could you get on TV? I kept thinking about it and thinking about it, and it finally dawned on me the way to get on TV was you would buy the time, just like any other product. And if you bought those 30 seconds, or 60 seconds, then they’re yours. You realize the programming is just fluff, and the real guts of TV, or the backbone of TV, is the advertisements. With that in mind, I started with a roll of 16 mm film and… made an appointment with the salesperson at Channel 9. He showed me the rates, and they were really reasonable, especially late at night. You could buy a 30-second commercial for fifty bucks, or a hundred bucks…. All of a sudden, then, there was me in a pair of Speedos in black-and-white and I was crawling in little pieces of glass that were like stars and I was grunting. It was so bizarre and so out of context….”

~ Chris Burden, on his 1973 late-night “commercial,” Through the Night Softly (quoted from a MOCAtv video interview of the artist) via talesofla

0912europe114 by a.k.a.manma on Flickr.

0912europe114 by a.k.a.manma on Flickr.

hragv:

An untitled work by Shinichu Sawada (at I’ll palazzo enciclopedico)

hragv:

An untitled work by Shinichu Sawada (at I’ll palazzo enciclopedico)

firsttimeuser:

  • Portrait of a Kulak by M. Dubrovsky
  • Farmworker by P. Konstantinovich

atavus:

Jorge Luis Borges - Labyrinths, 1962

atavus:

Jorge Luis Borges - Labyrinths, 1962

Baby grass hopper

Baby grass hopper

apoetreflects:

Painting: René Magritte, Love from a Distance, n.d.

apoetreflects:

Painting: René Magritte, Love from a Distance, n.d.

nenbutsushuart:

仏足 Buddha’s footprint

nenbutsushuart:

仏足 Buddha’s footprint

Sometimes you need to go for a drive…

David Lynch & Lykke Li - I’m Waiting Here (by DAVIDLYNCHSUNDAYBEST)

slicingeyeballs:

For this week’s installment of ‘Vintage Video,’ we present the STILL out-of-print ‘The Cure in Orange’ concert film from ‘87 — in full | WATCH

slicingeyeballs:

For this week’s installment of ‘Vintage Video,’ we present the STILL out-of-print ‘The Cure in Orange’ concert film from ‘87 — in full | WATCH